Monthly Archives: November 2016
Revisiting Competitive Positioning
Taken from McKinsey, Valuation
- Consider competitive retaliation in response to new tactics
- Creating new services / products have the highest value creating potential (versus taking share from others)
- Higher value add is persuading consumers to buy more of a product / service
- High growth is difficult to sustain
Revisiting Value Frameworks
Several Key Focus Areas, pulling from Margin of Safety and Common Stocks, Uncommon Profits and the Most Important Thing
- Typically would ask: What’s wrong with it? (if presented an undervalaued asset)
- Need to assess the market’s apetite for risk, and stance towards risk aversion (with respect to the capital market line)
- Observe core / systemic business weakness versus market over-reactions: why are companies undervalued? When will they rebound?
- Constantly evaluate: what is the business worth?
- Recall that markets are infefficient (institutional constraints)
- Understand credit cycles
- New product initiatives are a good time to continue increasing observations of a company
- Evaluate management incentives
- Evaluate market and relevancy of products vis a vis market
- How sensitive are customers to pricing?
- What will competitors do in reaction to different courses of action?
- What is the volume outlook for a business?
- Analytical observe market sentiment for industry and individual company
- Observe: capitalization, financial position, breakdown of sales, competitors, insider ownership, margins
Unboxing Core Themes
General Themes
- White box hardware
Red Hat
- Acquisition of 3scale for APIs
- RHEL is currently the cash cow
- JBoss Middleware enables applications to speak together
- OpenShift PaaS / rapid application development through microservices (PaaS)
- OpenStack:
Amazon
- Mix shift to higher profitability cloud, which is expected to be the highest portion of revenue
- Moving upstream from SMB to enterprise
- At recent event, had GM, Coca Cola speak, speaking to effectiveness of enterprise strategy
- Most developers prefer AWS
- Aurora is gaining traction (SQL database)
- RedShift has solid traction (data warehouse)
- Workspaces competes with VMWare and Citrix
- Solid security in public cloud
- Roll-out of QuickSight
- Chosen by GuideWire for IaaS
- Chosen by Salesforce as preferred IaaS hosting
Best-In-Class Offerings
- ServiceNow: opportunity to also penetrate ITSM market; very strong customer renewal rates
- ServiceNow: current beachead in service management (incident, problem, service catalog); moving to operations management (servers, application, storage, virtualization, cloud, network) – this model enables ServiceNow to penetrate a business model typically dominated by incumbents (IBM, CA, Microsoft, BMC)
- Workday: opportunity to move down-stream to penetrate SMB market; incumbents (Oracle, SAP) slower to move to cloud)
- Other higher growth opportunities include marketing / customer service targeting SMB space: Hubspot (inbound marketing); Zendesk (leader in customer services software)
- Slow GDP growth resulting in investments in front office
- Accounting / Enterprise / ERP
- Productivity Applications
- Sales and Marketing Applications
Market has had a defensive posture this year, positively benefiting infrastructure players
- Red Hat
- Oracle
- VMWare
Value Play: BI / Analytics Uncertainty
- Larger players increasing competition for the likes of Tableau with fears of Microsoft, Qlik, and Amazon (QuickSight) getting in the way
Red Hat Overview
Industry
- Faster innovation cycles
- Increased security
Positives
- Unique open source business model
- Low cost technology
- Anchor: Red Hat Enterprise Linux
- Growth lever is OpenStack adoption + storage / middleware (JBoss) + PaaS (OpenShift)
- Positioned to be leader of OpenStack movement
- Positioned to deliver OpenStack across AWS and Azure
- Increasing deal sizes
- High renewal and fast growing renewal rates
Risks
- Susceptible to decreased IT spend (in poor economic environment)
- Ability to de-throne Microsoft
- Growth is driven by non-RHEL products
- Move to public cloud could make AWS linux more appealing
- Most customers are from indirect sales channels
- New products being adopted slower than expected
Updates
- Increased headcount this year