The transition from DBaaS to SaaS to IaaS has been done out of necessity, analysts say. Amazon Web Services has grown into a $7 billion-plus annual revenue vendor focusing almost solely on IaaS. At its re:Invent conference, AWS Senior Vice President Andy Jassy practically mocked Oracle for its aggressive sales tactics and lock-in licensing. AWS is aiming directly at Oracle in its products too, releasing a database migration tool that will automatically replicate an Oracle or any other database into an AWS equivalent one. Aurora is AWS’s MySQL cloud database, which it says is now the fastest growing product in AWS history.

“From a purely competitive standpoint they need to halt customers from moving to a public cloud IaaS provider such as AWS, Azure and others,” wrote Gartner cloud analyst Sid Nag. “AWS (and others) are adding and continue to add new features, capabilities and toolsets for customers to migrate Oracle’s products, for example databases, on to AWS.” This summer Oracle’s profits slid 24%, thanks to cloud competitors. Oracle had to stem the tide.

Source: Does Oracle have a shot in the IaaS cloud market versus Amazon and Microsoft?