Stone. The Everything Store

  • he reacts viciously to employees that don’t meet his standards
  • “there is so much stuff that is yet to be invented”
  • door desks symbolize the companys frugality
  • DE shaw – work soulmate. “fully developed left and right brain”
  • on bezos: “most introspective guy i’ve ever met. very methodical about everything”
  • bezos took a whole group out….with his focus obviously only on mackenzie
  • token extrovert. natural leader.
  • shaw and bezos used to brainstorm on business ideas.
  • juno = precursor to email. foursight of etfc /etc
  • had the vision for the everything store but focused on a narrow category. books.
  • bezos spoke to shaw. walked around central park for several hours. shaw told bezos that he understood the entrepreneurial impulse. bezos was reading “remains of the day” at the time. and he developed the regret minimization framework. “when you are in the thick of things, you can get confused by the small stuff.” think about what you’d regret when you’re 80. at the time, hypothesizing being 80, leaving a wall street bonus didn’t fee like it’d matter at the end of the day. he knew though. that he’d sincerely regret not taking part in this thing called the internet
  • jeff was 31. mackenzie was 24 when they moved across the country. watched the sun rise at the grand canyon
  • stubborn to do anything conventionally
  • critical meeting with costco
  • ravi suria lehman
  • dad; cuban immigrant. libertarianism
  • grandpa: visceral distaste for inefficiency
  • fiercely competitive
  • strong motherly influence. friend group
  • step by step ferociously
  • no powerpoint. easy to hide. focus on narratives
  • primitives. focusing on building blocks
  • to a vp: “why are you wasting my life”
  • Gazelle project. Cheetah gazelle. Targeting vulnerable /dependent publishers for favorable financial terms