Twitter Inc. just did its first broadcast deal, and it’s a big one. The company will stream 10 Thursday night National Football League games during the 2016 season, a package that cost the service around $10 million, according to a person familiar with the matter.

via Bloomberg

At around $1 million per game, Twitter is paying a small fraction of what would seem to be the market rate

• Yahoo paid $17 million to stream a single game from London, which was played at 9:30 a.m. New York time and also broadcast on network TV in the teams’ home markets
• In the most recent broadcast deal, CBS Corp. and Comcast Corp.’s NBC each paid about $45 million a game for five Thursday night contests each during the 2016 and 2017 seasons

“The platform is built around live events already. We want to see how they use the unique platform, and syndicated tweets all over the Internet is going to be interesting.” – NFL