Design Principles

Principle 1
Organizing information in a single, (visually accessible) flat plane

The normal human mind operates largely on a high level of conceptual thinking, rather than concerning itself with myriad, low-level details…We are conscious of the whole and not the parts that make it up…It seems plausible that evolution could have honed our brains to work in this manner. For example, rather than obsessing over every little detail of a lion’s face, like the tint of each hair, our brain quickly surmises that –boom! – this is a predator and we need to react, fast.

Principle 2
Establishing a single system of record including:

1. Temporal navigation (how ideas grew over time)
2. Spatial organization (breadth, depth and relation of ideas)

Principle 3
Findability. Ideas embedded in images are not searchable, therefore are sub-optimal.

Other

forrest from the trees

Ochams razor

Outcome
The new economy is a marketplace of ideas and knowledge. The plane represents the sphere of information to be harvested. The blocks represent an organized system of organization. The tall “building” represents a finished good that is structurally sound and aesthetically appealing which can be sold in the marketplace.